Predictions for Next Year 2021

ProfitPro in Conjunction with Village Impact

Our Aim is to raise €20,000 for Village Impact. We really appreciate your help.

Let’s face it, nobody saw 2020 coming.
So how can we best prepare for the rest of 2021?

With lockdown after lockdown, business owners continue to grapple with the impact of the coronavirus pandemic. Your clients needed your advice and accounting expertise more than ever in 2020. So what should we, as accountants, be thinking about to help them navigate through the challenges of 2021 and beyond? 

Of course, nobody can say exactly what the next 12 months will bring. That’s why we’ve gone straight to the accounting profession’s leading experts to get their predictions on the upcoming opportunities and challenges – and the ways you can deliver even more value in these difficult times. 

Over the coming weeks, ProfitPro is providing you with exclusive access to a highly insightful series of short recordings from the industry’s thought leaders, which will cover how business owners and their advisors can adapt to the rapidly changing business landscape. 

Get Your Access to Exclusive Content on 19 February

ProfitPro in Conjunction with Village Impact

Not only will you be getting into the minds of the industry’s experts, but you’ll also be giving to a fantastic cause.  

At ProfitProwe’re delighted to be working with Village Impact, helping to provide access to community-led education, leadership and economic opportunities for thousands of children in rural Kenya. 

Along with their local partners, Village Impact is passionately committed to empowering kids to dream big and gain the skills and know-how they need to lead transformed lives free from poverty – for the long term. 

We’re dedicated to helping Village Impact in their mission to help children unlock their potential, live full and productive lives to ultimately become active participants in transforming their families, communities and nation. 

We really appreciate your help with reaching our €20,000 target for Village Impact. 

Get Your Access to Exclusive Content on 19 February

The Experts Donating their Time and Expertise

Carl Reader is a serial entrepreneur, speaker and business commentator, and the chairman of business advisory firm d&t. During his long and varied career, he has bought and sold, founded and co-founded and invested in and sought investment for businesses. He has helped countless business owners either start or grow their business through his columns, keynote talks and advice.

Mike Michalowicz - Profit First

By his 35th birthday MIKE MICHALOWICZ (pronounced mi-‘kal-o-wits) had founded and sold two multi-million dollar companies.

Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. And his latest, arguably most impactful discovery, is Fix This Next. In Fix This Next, Mike details the strategy businesses can use to determine what to do, in what order, to ensure healthy, fast, permanent growth (and avoid debilitating distractions).

Fabled author, Simon Sinek deemed Mike Michalowicz “…the top contender for the patron saint of entrepreneurs.”

Reid Tracy

CEO Hay House Global

Reid Tracy is the president and CEO of Hay House, Inc., the largest and most influential self-empowerment publishing company in the world, where he has worked for the past 30 years. Publishing hundreds of prominent authors over the years, Reid has played a crucial role in the strategic development of authors such as Dr Wayne Dyer, Dr Christiane Northrup, Jerry and Esther Hicks and Anthony William “The Medical Medium”.
Reid is also directly responsible for establishing Hay House’s offices in New York, London, Sydney, and New Delhi.
Reid is also the president of the Hay Foundation which is a non-profit foundation founded by Louise Hay dedicated to the empowerment of women, children and animals.

Rebecca Benneyworth OBE

RB & Co Tax

Rebecca Benneyworth OBE is an ICAEW Chartered Accountant. She is a lecturer, writer and consultant on a variety of taxes, lecturing extensively throughout the UK, to accountants, business people and also to HMRC and the Treasury. She has her own accountancy practice based in Gloucestershire, with a variety of small business and personal tax clients.


During the last two years, this has become a 100% digital practice. She is Chair of the HMRC Digital Advisory Group, providing help and support to HMRC in understanding the challenges that Making Tax Digital presents to small businesses and their advisers.

Martin Bisset

Upward Spiral Partnership

Martin Bisset’s professional purpose is to alert the accounting profession to the profound outcomes their advisory expertise can create in the lives of their clients.

Since 1998, Martin Bissett founder of Upward Spiral Partnership (USP), has dedicated his work to supporting the Accounting Profession.

Martin enables understanding, supportive and proactive firms to develop significant new business and increase their own commercial awareness in order to move their firms forward into substantial growth and progress independently.

In total, he has worked with over 1800 firms of accountants and found it unnecessary to keep track of his contributions to the new business growth of those firms once it surpassed a compounded £500m.

Russel Brunson - Click Funnels

Over the past 19 years, Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books (making him a New York Times Bestselling Author), popularized the concept of sales funnels, and co-founded the software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.

Jeff Walker

Jeff Walker is the author of the #1 New York Times bestseller “LAUNCH”. He teaches people how to launch online courses, products, services, and brands online.

Jeff’s “Product Launch Formula” transformed the online marketing world when released in 2005. Now, 14 years later, the Product Launch Formula brand is the gold standard in the online entrepreneurial training market. Jeff’s students and clients have done over a BILLION dollars in launches in hundreds of markets and dozens of countries around the world.

Jeff lives in Durango, Colorado and he loves to get outside for all kinds of adventures. He’s been married to his wife Mary for decades. He’s no longer quite as fast as his kids on skis or mountain bikes… but they still let him come along for the ride.

Stu McLaren - Tribe

Stu McLaren founded Village Impact with Amy in 2006. Stu is passionate about leaving a great impact through Village Impact and his businesses. Stu is a successful entrepreneur that helps experts turn their knowledge and influence into recurring revenue with membership sites through his signature course, TRIBE.

Lucy Cohen is the Co-Founder of Mazuma and a passionate innovator and disruptor. She loves small and micro businesses and strives to be ahead of the curve in an industry that has historically been resistant to change. Mazuma was created drawing on Lucy’s childhood experiences of seeing the stress and anxiety that tax can cause for people. Growing up in a family of self-employed creatives she noticed that they were fantastic at what they did, but not so great with the tax and accounts side of their businesses. Spotting a gap in the market for low cost, subscription-based accountancy services, Mazuma was born. 

With over 14 years at Mazuma, and 18 years in total in the accountancy industry, Lucy is widely recognised as an industry expert and regularly called upon to contribute to trade publications and industry discussions. 

Pete Vargas

Advance Your Reach

Today, Pete Vargas is helping people worldwide harness the power of his Signature Talk & Stage To Scale Methods for building their platform and their business. Pete and the Advance Your Reach Team have helped book over 25,000 physical and digital stages for their clients. They’ve revolutionized the virtual event space with the first-ever Advance 360 iNTERACTIVE Virtual Event now being used by the biggest names in the industry.

Pete and his team also created a record-breaking online challenge during the COVID-19 Pandemic, which became the foundation for their Facebook community with over 100k members! Pete and his team have worked with and helped thousands of people using their system and training, including industry leaders like Russell Brunson, Grant Cardone, Dean Graziosi & Tony Robbins, Chalene Johnson, Michael Hyatt, Daymond John, JJ Virgin, Dave Ramsey Solutions, Garrett White, and Ryan Deiss. Advance Your Reach was ranked #529 on the Inc. 5000 list of fastest-growing companies and has been featured in Forbes magazine.

James Wedmore

Business by Design

For 10 years, James Wedmore taught entrepreneurs and online business owners how to leverage the power of online video and YouTube marketing to reach more people, share their message and convert more customers.

In 2016, James made a massive shift to focus on a big gap missing in the marketplace: the mindset needed for entrepreneurship. He launched a totally woo-woo podcast, the Mind Your Business Podcast and his signature program, Business By Design. Today he helps coaches, experts, content creators, and authors not only to craft better marketing messages but also how to ditch the “hustle” mentality and create success from the inside out.

Randy Johnston

Randy Johnston - K2

Randolph P. (Randy) Johnston, MCS has been a top-rated speaker in the technology industry for over 40 years. Inducted into the Accounting Hall of Fame in 2011, Randy is listed as a Top 25 Thought Leader in Accounting from 2011-2021. His influence throughout the accounting profession is highlighted once again last year by being a recipient of the 2020 Accounting Today Top 100 Most Influential People in Accounting award for the seventeenth consecutive year. Among his many other awards, he holds the honor of being one of nine technology stars in the U.S. by Accounting Technology Magazine. 

Randy has started and owns multiple businesses, including K2 Enterprises in Hammond, Louisiana, and Network Management Group, Inc. in Hutchinson, Kansas. NMGI has supported CPA firms for 30+ years and is the largest managed service provider serving the CPA profession in North America. 


Geraldine Carter

She Thinks Big

Geraldine Carter is the founder of She Thinks Big Coaching, where she helps CPAs get out of the accounting rut. Her clients routinely double their margins in 6 months or less while working fewer hours. Geraldine holds a BS in Engineering from Cornell University, is the co-founder and CFO of a company where her cashflow forecasting models resulted in millions of dollars for climate change efforts. 

In her free time, she can be found mountain biking forested trails or running after her two small children in her hometown of Ketchum, ID.

Geraldine Carter

Gordon Gilchrist - 2020 Group

Gordon Gilchrist is recognised as a global leading consultant to accountancy firms in the areas of marketing, strategic planning, practice management and increasingly succession issues including buying, selling and merging of accountancy practices.

2020 Innovation is a leading organisation providing innovative solutions for progressive accountants and tax professionals worldwide. They recognise that firms need to constantly improve their client proposition including the use of new technologies to become ever more competitive and efficient, understanding what additional services clients are looking for and how marketing can effect these changes.

Gary Boomer - Boomer Consulting, Inc.​

L. Gary Boomer, Shareholder and Visionary & Strategist of Boomer Consulting, Inc., is recognized in the accounting profession as the leading authority on technology and firm management. He consults and speaks around the globe on several topics including strategic and technology planning; mindset, skillsets and toolsets for the future; change management and developing a training and learning culture. He also acts as a planning facilitator and coach to some of the accounting profession’s top firms.

He is also a regular contributor to Accounting Today and has been published in several online and print industry publications, including the Boomer Bulletin™, a newsletter with worldwide circulation.

Colin Dunn

Colin Dunn - PANALITIX

Colin Dunn is a Co-founder of Panalitix and a Director. He is a Chartered Accountant with extensive experience in coaching accountants to develop and implement strategies to build better businesses and help their clients achieve their business and personal goals. Having spent almost 9 years in a business advisory capacity in a fast-growing accounting firm in the UK, Colin has spent the past 25 years training, coaching and consulting to accounting firms around the world. Colin has developed software, content, products and systems to enable accountants to work closely with their clients to grow their businesses, improve profitability and better manage cash flow. He regularly speaks on these topics and passionately believes that accountants can play a major role in kick-starting the economy by providing truly valuable services that their clients both need and want. 

Nick Sinclair - TOA

Nick is an industry-leading speaker on accounting outsourcing. He founded TOA Global in 2013 to address the most common pain points accounting and bookkeeping firms face, including capacity, profitability, people and time.

TOA Global has grown under his original guidance as CEO to more than 1,800 team members serving more than 600 accounting and bookkeeping firms across Australia, New Zealand, the U.S. and Canada.

Prior to his current role, Nick successfully ran his own accounting, bookkeeping and financial planning firm,
for more than 10 years.

Wayne Schmidt

Wayne Schmidt launched Xero in Australia in 2009 and has over 35+ years of experience in the accounting industry. A renowned speaker and accounting practice advisor, discussing accounting industry trends and providing mentoring on sales and marketing for high growth accounting firms. Have worked in Australia, USA, UK, China and now a digital nomad in year three of a ten-year travel odyssey.

Constantin Gurdgiev

Constantin Gurdgiev teaches investments, impact finance, corporate finance and risk and VUCA analysis at the Northeastern University (Boston, USA), Trinity Business School, Trinity College Dublin (Ireland) and the Presidio Graduate School (San Francisco, USA). His expertise and academic research are concentrated in the fields of investment markets, geopolitical and macroeconomic risk, uncertainty and complexity analysis, and Environmental, Social and Governance impact finance.

Professor Gurdgiev advises a range of institutional and professional investors through his consulting practice,

Constantin Gurdgiev
Mark Wickersham

Mark Wickersham

Value Pricing

Mark Wickersham – Chartered Accountant, public speaker and author – is known as the most sought-after profit improvement expert in the accounting community.

Mark is also a widely published author on practice issues. In May 2011 his first book, “Effective Pricing for Accountants”, was a number 1 Amazon bestseller.

In 2015 Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award.

Mark has over 100 recommendations from accountants on LinkedIn; CONNECT with him on LinkedIn to get access to free resources Mark has created for accountants in practice.

Get Your Access to Exclusive Content on 19 February

Getting Registered for Predictions for 2021

Registering for access to Predictions for 2021 is quick and easy. For a minimum donation of €47 to Village Impact, you’ll have instant access to all of the insights from the panel of experts. 

Once you’ve registered, you’ll receive your login details via email to directly access the predictions and upcoming trends for 2021. 

Exclusive Access to the Experts' Predictions for 2021

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By signing up, not only will you receive predictions from the industry’s leading experts, but you’re also helping us to reach our target of raising €20,000 target for Village Impact. 

Register now to receive key insights on how to maximise opportunities in 2021 for your business, your clients and make positive changes to lives in Kenya.